Future forward identity

The University of Manchester is the largest single-site university in the UK, with the biggest student community. In total, 25 Nobel Prize winners have worked or studied here. It’s also where our co-founder - Lisa Gardiner - studied in the 1990s, so it was apt that we were invited to be part of the University’s acclaimed list of recommended creative agencies.

The Careers Service commissioned Wonder to create a new visual language. Creative concepts were tested and the idea that most struck a chord with both staff and students, was that of a series of images using photographs of every day objects combined with hand drawn illustrations to nod towards the different career paths available.

We make it happen

We do photography, we do illustration, we do design… and this project involved all three. Ideas and sketches were made collaboratively with the client team before we curated and photographed the objects that our co-founder, Bert Fowler, would then illustrate around.

Combined with an approach for type, colour and layout, this formed a new visual language with guidelines, toolkit, templates and a set of launch materials including a pop-up large format exhibition, stationery, promotional posters, digital graphics and a suite or print.