We were approached by Wimbledon Art Fair to creatively re-define their identity and campaigns for a series of unique art events in the private working studios of 150 artists and makers.
Wimbledon Art Fair is is a truly unique event on the London arts scene. It gives visitors exclusive access to the usually private working studios of some of the UK’s most exciting contemporary artists and makers. With 2 buildings, 8 floors and 150 studios, this was a commission high on inspiration. We started by analysing the market and current positioning, before moving into a process of strategy - visual identity - media planning and buying - executions and insights after every event.
Make it stand out.
The approach is consistent and compelling, placing the artists and makers front and centre. The campaigns make use of a blended approach using high impact outdoor advertising, keep-able direct mail, stunning film and video and social media that gets likes, comments and clicks to the website to find out more.
