Winning hearts and minds on a mission to provide healthy protein for a healthy planet: Quorn is a brand we’ve always admired. We ventured with gusto into this bespoke illustration project.

The Intergovernmental Panel on Climate Change has called for the planet’s population to reduce its meat consumption to reduce the environmental impacts of our diets. Here, here then to all the work Quorn is doing and with all that growth comes the need for an internal change programme with the help of our friends at Enthuse. We worked with them to bring alive the programme through a series of illustrations by our co-founder, Bert Fowler, to realise the people, process and narrative to make this happen.

Illustrate it.

It started with the programme name - Amplify - and creating a logo with a similarly smart graphic hook. This was followed by creative references and content mapping. We then developed a unique and quirky illustrative style to create a series of memorable characters.

Wrapped around the people was a palette of icons, diagrams and infographics - making use of a limited colour palette for maximum impact. Stripped back, clear and simple lent itself to deliver a concept that people wanted to engage with and own.